The lightbulb, Willy Wonka, The Beatles & even the screen you’re reading this on would not exist without neurodivergence [ND].

20% of the global population is considered neuro-d (ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, & Tourettes etc.) - yet assessment waiting times & numbers are at an all-time high.

Up to 40% of ND adults are unemployed [City & Guilds & Do-IT Solutions Research 2023]
Up to 85% of people in the prison system are ND [*Unlocking Potential 2023] & there’s an ADHD medication shortage.

As a society we need more awareness, understanding & support of these conditions that have silently contributed so much to the cultural fabric of the world we live in.
[Just ask; Mozart, Newton, Monroe, Ali, Jobs, Curie, Christie, Picasso, Warhol, Da Vinci, Darwin, Lennon, Dahl, Tesla or Einstein]

THE HIDDEN 20% campaign is proudly presented by PRISM ND, a charity dedicated to breaking the cycle of shame, stigma & struggle by increasing awareness of neurodivergence using modern mixed media.

Join Ben Branson (Autistic/ADHD), the visionary founder of Seedlip, as each week he sits down with a variety of great minds that think differently: from neuro-d entrepreneurs & talented creatives to renowned authors, psychologists & experts.